Founder of
ishotkatemoss.com, the visual
artist Zev Jonas, is interested in how we exhibit, view and mass-produce
images of each other and how these often carbon copied representations
become individualized by the effects of time. Jonas explored this
through photographing displays of Kate Moss, captured on film as
in-camera montages of layered media we are all surrounded by in public
spaces.
Jonas stated: “Kate Moss is the perfect
subject to explore this theme given that her image is one of the most
reproduced representations, used to market and commercialize the idea of
beauty and now ‘art’, in modern history. As such, I took a single
advertising campaign utilizing her face and have photographed
deteriorating posters of the same image around NY.”
Jonas looks towards the decay of a romantic
portrayal of ourselves, finding a fascination with the distinct lack of
control we have over what happens to images over time. As the human
visage is constantly repeated, systemized and codified he believes that
our perception is altered. Jonas’ vision regarding the presentation of
these photographs was one of constant movement and change based on the
speed of our interaction. As a result the momentum and urgency of the
images is dictated by the pace of the viewers mouse movements. Jonas
believes that if we slow down, particularly in today’s fast-paced world
of constant bombardment, we will experience and see the image, the
change and the impact on ourselves so much more clearly.
“We experience one face in so many
different forms and shapes that we become desensitized. As a result we
stop seeing the transformation to who we are, beyond the superficial
layers.” Zev Jonas, 2013
