Jonas' point of view

Founder of ishotkatemoss.com, the visual artist Zev Jonas, is interested in how we exhibit, view and mass-produce images of each other and how these often carbon copied representations become individualized by the effects of time. Jonas explored this through photographing displays of Kate Moss, captured on film as in-camera montages of layered media we are all surrounded by in public spaces.

Jonas stated: “Kate Moss is the perfect subject to explore this theme given that her image is one of the most reproduced representations, used to market and commercialize the idea of beauty and now ‘art’, in modern history. As such, I took a single advertising campaign utilizing her face and have photographed deteriorating posters of the same image around NY.”

Jonas looks towards the decay of a romantic portrayal of ourselves, finding a fascination with the distinct lack of control we have over what happens to images over time. As the human visage is constantly repeated, systemized and codified he believes that our perception is altered. Jonas’ vision regarding the presentation of these photographs was one of constant movement and change based on the speed of our interaction. As a result the momentum and urgency of the images is dictated by the pace of the viewers mouse movements. Jonas believes that if we slow down, particularly in today’s fast-paced world of constant bombardment, we will experience and see the image, the change and the impact on ourselves so much more clearly.

“We experience one face in so many different forms and shapes that we become desensitized. As a result we stop seeing the transformation to who we are, beyond the superficial layers.” Zev Jonas, 2013

More information about Jonas and his work can be seen at: www.zevjonas.com